Insights & NEWS

Illustrations for a lively brand

As a part of the comprehensive Familux Resorts branding project, we developed a unique illustration style derived from the umbrella brand logo strokes. Each of the four Familux resorts has its unique characters, rooted in the wildlife or legends of the region. From the moment you step into one of the resorts, they will make sure you are warmly welcomed while presenting to you the resort amenities and explaining the house rules. A whole world of characters is brought to life through print, tridimensional objects, and moving images. Parents love them as much as their kids!


Gold & Silver at T.A.I. Werbe Grand prix: Tourism advertising awards for SQBL

We are beyond happy and honored to receive two awards at the T.A.I. Werbe Grand Prix 2022 for the Familux Resorts brand communication! — A Gold award for the ad campaign and Silver for the image brochure. By engaging the public vote, the Grand Prix is considered the world's toughest and at the same time fairest competition for tourism advertising. We thank our client for this amazing collaboration, everyone on our in-house team for their outstanding contribution and Daniela Jakob for the great photography!

Award for tourism advertising
Familux Resorts image brochure

Brand Design refresh & new website for hotel das central

Our revamped brand design for the five-star Hotel Das Central in Sölden showcases: Even without making major changes to the logo, a redesign of the look and feel through typography and colors can do a lot to emphasise the unique atmosphere of a place. 


Hotel websites – Best Practice: SQBL interview in  falstaff profi

In the new issue of the hospitality industry magazine Falstaff Profi, our creative directors Iva and Michael talk about the importance of hotel websites in times of social media, about charging a brand with emotion, and hospitality website design trends in 2022.


hotel website design trends 2022 interview
Hospitality branding experts Michael Svec and Iva R. Svec
Familux Resorts Branding Anniversary

One anniversary 
& two new beginnings

Familux Resorts Rebranding Anniversary


This spring, we celebrate three years of our collab with Familux Resorts.  It's been such a blast working on rebranding this unique business, the world’s first and only premium hotel group catering exclusively to families with children.

New team members


Our crew is growing! We are really excited to introduce you to Clemens Slama and Maima Matin, our new hires who make your favorite branding agency even more vibrant and powerful.

familux resorts’ logical brand extension: Familux yachts

Our long-term client, Familux Resorts, is launching a new brand extension in a unique service category: A once-in-a-lifetime yacht charter experience tailored exclusively to families with small kids. From a brand strategy perspective, we see this as a great concept and a logical addition to their brand portfolio, precisely matching the lifestyles of their target group. 


Our task was to develop a catchphrase that communicates an unsurpassed sailing experience for the whole family, flows smoothly with the already established Familux tone of voice, and contributes a coherent umbrella brand image. To check all the boxes, we opted for tweaking the resort’s main tagline that we created a few years back, “Bring your kids, find yourself.” into “Bring your kids, sail the seas.” This postcard we designed is the first Familux Yachts ad piece shared with Familux’s most valuable brand ambassadors — their repeat guests.


Familux Yachts postcard advertising

RE⁄MAX EUROPE appoints STUDIO Q BRAND LAB as its creative agency

We are now responsible for sharpening the brand positioning and creating brand assets for the largest residential real estate franchise network on the continent.


Good Design Award 

Our branding project for Familux Resorts was awarded the prestigious Good Design Award by the Chicago Athenaeum Museum for Architecture and Design – one of the oldest design awards in the world, established in 1950 by legendary designers Charles and Ray Eames and Eero Saarinen, among others.


An article about our rebranding for the tariff comparison portal compera on the website with a lot of praise from our client: “With the help of Studio Q Brand Lab we were able to sharpen our strategic positioning significantly.we were very satisfied with the partnership cooperation with SQBL.”


Ready for summer

The SQBL office terrace in Downtown Vienna is officially ready for summer after a fresh coat of paint! Post-Lockdown-Sundowner, anyone?


Content marketing for our client Familux Resorts: The guest magazine Familife was published in December 2020 - conceived and designed by us and produced in cooperation with the publishing house Paul Estrela.

Familux Resorts Wein

EQUINOX & lumen

Cheers, Familux Resorts! The in-house wines of our hotel client are now also presented in our design, with illustration in perfect brand style.

Studio Q Brand Lab designs for Paris Saint-Germain

The French football giant commissioned us to design a poster for their match versus Bayern Munich.


anniversary exhibition of the University of applied arts in Belgrade


For our amazing dad and strategy consultant, Univ. Prof. Ivica Rakic today’s day brings back good old memories, since this month marked the 70th Anniversary of the University of Applied Arts in Belgrade.

Familux Resorts Wein


The anniversary exhibition features over 100 significant works made by the academy’s doyens & doyennes, among which is Ivica’s poster “Saving environment for human survival” from 1975 – here in front of his poster back then.


Since relaunching it as part of our rebranding, the site doesn’t only look better, but also works significantly better for our client, as the numbers show. From usability to coding, here is the full case study on how we achieved these results.


Learn how our Formulas for brand awesomeness can help you grow your business.

Meet us
Family Business

Thank you Prof. Rakic, for being part of our team! We’re so lucky to be able to pick the brain of Iva’s dad who’s pretty great at our stuff & doing it for more than 40 years! SQBL is a 100% family-owned agency. Operating since 2002,  gaining experience since 1970s. 

Studio Q Brand Lab at iconvienna global brand summit


In a fantastic talk on brand economics, Edgar Baum from Strata Insights shows that today the brand and other intangibles represent the biggest part of the financial value of a company.


Studio Q Brand Lab partners Iva Rakic-Svec and Michael Svec disscussing branding in tourism with Bobby Calder, Professor of Marketing at Kellogg School of Management.

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Joining forces for THE luxury hotel INDUSTRY

We are teaming up with Julia Skardarasy’s amazing firm Peak Hotel Consulting – with her background in the luxury hotel industry, Julia is our ideal partner for complex branding projects in the field of hospitality.


Studio Q presented with international award

Already the second year in a row we were awarded by International Forum Design – this time its an iF Communication Design Award for our project for The Guesthouse Vienna.

Nomination for German design Award

A special honour for us: the experts of German Design Council nominated us for the prestigious German Design Award for our website for The Guesthouse Vienna.

our projects on designmadeinaustria presents outstanding works of Austrian designers. We are proud that two of our projects were selected.

SQBL'S showreel

Studio Q Showreel

iF Design award for studio q

Our website and online configurator for Elektrobikers premium e-bike QUEST received the renowned iF Design Award, awarded by Germanys International Forum Design. But the most valuable praise for our work is still our clients feedback: “As devoted loyal customers, we used Studio Q’s entire service portfolio again for our new project, QUEST. As always, we had perfect results shortly after each meeting”, says Florian Fortner, CEO of Elektrobiker.

would you like your brand to shine in an award-winning design?