A branding process that guarantees results
By applying a systematic and tested process that incorporates insights from behavioral economics, we guarantee results that work. We utilize trusted tools, such as structured workshops, to aid decision-making, complemented by market testing and research methods to ensure effective outcomes. Leveraging years of expertise, we efficiently chart the most promising path to your objectives, saving both time and resources.
strategy
Our initial goal is to identify the ideal positioning for your brand. To achieve this, we begin with a thorough market analysis, such as relevant trends, your brand’s competitors and the target audiences. We then delve into understanding your audience's core motivations by employing the Motiva Brand Perimeter Model – our unique method, specifically designed to craft strategies that deeply resonate with the emotional needs of your audience.
development
Harnessing the power of narrative, we create a compelling name and tagline that encapsulates your brand's essence and vividly conveys its story. Following this, we elevate the brand above the competition, crafting a distinctive look and feel that resonates deeply with its target audience.
touchpoints
Through multisensory branding, we leverage the full spectrum of senses to forge a deep, intuitive bond with the target audience. We ensure immersive brand experiences throughout the entire customer journey and establish a consistent appearance across all communication channels. From captivating display ads and an immersive website to the brand’s physical environments, we create touchpoints that leave a lasting impression.
rollout
We align your team with the brand so it is lived from the inside-out and ensure a seamless implementation. The launch is carefully staged for an impactful debut of your brand. We then continue to guide its evolution, focusing on strategies that drive revenue and enhance value.
Familux Resorts Rebranding
Rebranding the world’s first premium hotel group catering exclusively to families with children, encompassing brand strategy, a new, visual identity and all touchpoints – with measurable success.
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The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Studio Q Brand Lab, who put their hearts and souls into this project.
florian mayer
Managing partner at Familux Resorts
We were very impressed with the agency’s expertise in the strategy phase, such as the depth of the target group analysis. The cooperation with the entire team was great during the implementation. The result is very beautiful and the feedback from our guests is excellent.
Anton Greiderer
General Manager at Hotel Kaiserhof Vienna
It’s simply fun to collaborate with Michael Svec and his team. When it comes to realising our visions, they are competent and precise and pay attention to every detail.
Doris Kurtz
Co-Owner of Hotel Das Tigra
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