Branding

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 successful brands follow R³=YEAH!

Relevance × Resonance × Resilience = Yeah!

BRANDS THAT HAVE RELEVANCE IN PEOPLE’S LIVES, because they mean something to them.

BRANDS THAT TRULY RESONATE WITH THEIR TARGET GROUPS, because they satisfy emotional needs.

BRANDS THAT ARE RESILIENT TO COPE WITH CHANGE in an ever-evolving market.

We can distill what’s essential in your brand’s DNA & make your AUDIENCE say yeah!

In a structured process we conduct workshops with you, do research & analysis to shape your brand strategy. From there we take it into the experiential realm and create all the elements that characterise your brand: its name, its tone of voice, its logo and design.


 DO YOU HAVE TROUBLE DEFINING WHAT MAKES YOU UNIQUE?

 IS THE LOOK & FEEL OF YOUR BRAND INCONSISTENT OR OUTDATED?

 DO YOU THINK YOUR BRAND DOESN’T STAND OUT?

 ARE YOUR OFFERINGS UNDERGOING MAJOR CHANGES OR YOU ARE REACHING OUT TO NEW MARKETS?

 DO YOUR CUSTOMERS FIND THAT THEIR EXPERIENCE WITH YOUR BRAND DOESN’T MATCH YOUR PROMISE?

 DO YOU FIND YOURSELF ONLY COMPETING ON PRICE?

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 Our BRANDING Services

BRAND STRATEGY

Brand Positioning / Brand Architecture / Brand Identity

BRAND VOICE & NAMING

Brand Name / Claim / Tone of voice

BRAND DESIGN

Logo / Typography / Color Schemes / Graphic Elements / Imagery Style / Styleguides & Manuals