successful brands follow R³=YEAH!
Relevance × Resonance × Resilience = Yeah!
BRANDS THAT HAVE RELEVANCE IN PEOPLE’S LIVES, because they mean something to them.
BRANDS THAT TRULY RESONATE WITH THEIR TARGET GROUPS, because they satisfy emotional needs.
BRANDS THAT ARE RESILIENT TO COPE WITH CHANGE in an ever-evolving market.
We can distill what’s essential in your brand’s DNA & make your AUDIENCE say yeah!
In a structured process we conduct workshops with you, do research & analysis to shape your brand strategy. From there we take it into the experiential realm and create all the elements that characterise your brand: its name, its tone of voice, its logo and design.
DO YOU HAVE TROUBLE DEFINING WHAT MAKES YOU UNIQUE?
IS THE LOOK & FEEL OF YOUR BRAND INCONSISTENT OR OUTDATED?
DO YOU THINK YOUR BRAND DOESN’T STAND OUT?
ARE YOUR OFFERINGS UNDERGOING MAJOR CHANGES OR YOU ARE REACHING OUT TO NEW MARKETS?
DO YOUR CUSTOMERS FIND THAT THEIR EXPERIENCE WITH YOUR BRAND DOESN’T MATCH YOUR PROMISE?
DO YOU FIND YOURSELF ONLY COMPETING ON PRICE?
WHAT WE DO
BRAND STRATEGY
Brand Positioning / Brand Architecture / Brand Identity
BRAND VOICE & NAMING
Brand Name / Claim / Tone of voice
BRAND DESIGN
Logo / Typography / Color Schemes / Graphic Elements / Imagery Style / Styleguides & Manuals
