The hotels Topazz and Lamée are located in the center of Vienna and characterized by extravagant design. When we were commissioned to refine the brand design we built on these characteristics: The patterns we designed are based on the brave forms and lines found in the architecture and interior design of the hotels. We documented the visual identity in comprehensive brand guidelines that describe exactly how the individual elements of the look should be used: True to our success formula „Stand out from the crowd + Flexibility + Coherence“ also very pragmatic aspects like correct positioning of the logo are needed to ensure a consistent and recognizable brand style.