HL Travel stands for luxurious high level travel. Their offers are exclusive, individually customized and as far away from mass tourism as imaginable. Since they apply the same high standards to their partners as to their business we were proud to be chosen do develop the brand design. Among several other communication tools, we conceived the new annual catalogue: the all-black cover strives for maximum differentiation from all other travel brochures on the shelf and inspires curiosity. Through developing the content more in a magazine-like direction by providing behind-the-scenes-stories about the effort of the team to deliver a perfect travel experience for their guests, we were able to enhance the perception of the brand among the clients.