An important part of the product range of BASF – the world's leading chemical company – are agrocultural products. „Heroji našeg doba“ (“Heroes of our time”) is the print- and outdoor campaign we created for BASF’s herbicides Motivell and Cambio for the Serbian market. The products are shown as super heroes who provide growers with a safe treatment option for all sorts of corn. The campaign is the result of a collaboration with Delirium Films, Belgrade, who produced the TV commercial, directed by Srđan Dragojević.