The French football giant commissioned us to design a poster for their match versus Bayern Munich.

a unique illustrative approach

The famous French football club Paris Saint-Germain commissioned us to create and design a poster for their exhibition match versus Bayern Munich as part of the International Champions Cup, taking place in Klagenfurt, Austria.


„We have a tradition to collaborate with different designers on posters for our big games,” said Maxime Agostini, PSG’s Deputy Brand Director.


The club wanted an atmospheric, artistic poster that could do without the big stars of the club.

Studio Q Brand Lab was chosen because of the design quality of their posters for European films.

“Austria did not qualify for the World Cup, but at least an Austrian design studio can, so to speak, play in the Champions League,” says Michael Svec, Creative Director of Studio Q Brand Lab, “The biggest challenge behind this project was to visualize the true face of football without showing its usual elements such as players in action, a ball or a field. With this concept we tried to focus on promoting sport values – friendship & unity. ”

The illustration of hands holding flags and both teams’ players’ feet standing together sharply in line growing against each other as positive and negative forms are building an optical illusion that is visually shaping the story together with the unique hand-lettered version of the Bebas typeface.

“We chose Studio Q Brand Lab because of the design quality of their posters for European films.”

Maxime Agostini
Deputy Brand Director
Paris Saint-Germain

Teamwork is a family matter: Iva Rakic-Svec and Michael Svec together with Prof. Ivica Rakic.

a poster as a family project

Studio Q Brand Lab is an award-winning design agency with offices in Vienna and Belgrade that is run by the passionate designer couple Michael Svec and Iva Rakic-Svec. As usual, they worked on this project together with the rest of their team and family, young graphic designer Nikola Rakic and Prof. Ivica Rakic, whose decades of experience as a professor of graphic design make him an irreplaceable consultant for the team. Together they came up with ideas, did several rounds of sketches and chose the best one to be polished by Nikola’s illustrative skills while Iva was working on the custom-lettered typography.

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