Creating strong tourism & Destination  Brands

We help you to develop your touristic region or city into a unique and successful brand.


Brand positioning & Brand strategy \ Brand voice & tag line \ Brand design \ Brand guidelines \ Design templates

brand communication

Magazines \ Online & print advertising campaigns \ Website \ Signage & wayfinding systems \ TVC & Video \ Print material


Your award winning team for strong destination brands: Studio Q Brand Lab and GD Consulting

we create formulas for brand awesomeness

Studio Q Brand Lab is an award-winning branding and design agency with a special focus on tourism and the hospitality industry. Since being founded in 2002, in Austria, we have strived to deliver brand awesomeness to every part of the world, from our offices in Vienna and Belgrade. We offer a full range of integrated services, from brand strategy to design and deliver solutions, in all forms of media: print, web and moving image. As a family business, the team is led by the creative director couple Michael Svec and Iva Rakic-Svec and strategy consultant Univ. Prof. Ivica Rakic.

our experienced Partner in Analysis & Strategy: Balazs Kovacs, GD consulting

Balazs Kovacs, MBA, is one of the most influential tourism managers in Hungary and Austria and has first hand experience of crafting the image of an entire country on a foreign market. Before serving as a director of the Austrian office of the Hungarian Tourism Agency he was a Chief Advisor in the Hungarian State Secretariat for Tourism and worked in the Prime Minister's communication team. He was  a member of  the National Tourism Strategy working group and managed projects and studies regarding the EU tourism sector.

Why work with us?

“There are many agencies around, but only a few can match Studio Q’s perfect combination of creativity, goal-oriented flexibility and professional client management.”

Dr. francesca guidetti
Head of Marketing
Tourism Board of lower austria

“We were very impressed with the expertise of the agency in the brand strategy phase, particularly with the in-depth, target audience analysis. The results are great and guest feedback is excellent.”

Anton Greiderer
General Manager
Hotel Kaiserhof Vienna
Meet us

Case studies

Lower Austria Destination Branding

Lower Austria

We re-designed the destination brand of the province of Lower Austria – and raised the brand profile on the German market through a campaign.


The Guesthouse Vienna Brand Design

The Guesthouse Vienna

Shaping the brand of a boutique design hotel from its start – it became one of Vienna’s top 3 hotels on TripAdvisor.


Hotel Kaiserhof Branding & Website

Hotel Kaiserhof

Re-branding a traditional premium hotel group – and boosting conversions on the website in the process.


HL Travel Swiss


Branding a luxury travel agency and enhancing the brand perception.


6 top Reasons to work with us

one-stop shop for all your needs

From strategy and design to implementation in print, online and in motion graphics – we offer everything from a single source.


award-winning design

International design awards, like the IF DESIGN AWARD, highlight the quality of our work.

extensive industry expertise

As one of the most influential tourism managers in Hungary and Austria, our head consultant Balazs Kovacs has shaped national and regional brand and communication strategies on many levels.

Comprehensive Market overview

Through years of experience and regular trend scouting trips, we know the global market, current trends and best practice examples; thus, we know what works and what doesn't. 



Our creative heads, Michael Svec, Iva Rakic-Svec und Prof. Ivica Rakic, have taught at various international universities.


Measurable results

The feedback from our clients shows that a cooperation pays off. Together we define and monitor your KPIs and track our success.

Meet us
iF Design Award 2015
German Design Award NOMINEE
iF communication design award 2014
JBa10 Corporate Design Auszeichnung