Creating strong
Hotel brands

We are an award-winning international branding and design agency focusing on the hospitality industry, with proven & measurable success.

our services

Whether you are establishing a new hotel or are looking to optimize the market position of an existing one, we strive to help you turn your hotel into a unique and successful brand.


Positioning & brand strategy
Naming, tagline & messaging
Logo & brand design system
Guidelines & quality standards

Implementation & staff trainings

brand communication

Marketing & operational collateral
Website & social media tools
Advertising campaigns
Signage & wayfinding systems

Guest magazines

Sales & Marketing

Marketing & PR planning

Sales optimization 

Development of a travel agency & tour operator portfolio


Case Studies

Our work delivers measurable results – as the numbers and feedback from our clients shows that it pays off to work with us.
Familux Resorts Branding

Familux Resorts

Rebranding of the world’s first and only premium hotel group catering exclusively to families with children – including a new brand name, tagline and design.


Hotel Das Central Brand Design & Website

Das Central

The revamped look & feel and the new website for the five star hospitality gem in Tyrol emphasises the unique atmosphere of the place.


Hotel Kaiserhof Branding & Website

Hotel Kaiserhof vienna & kitzbühel

The rebranding of the hotels, steeped in tradition, yielded impressive results – among them, a sharp increase of website conversions.


The Guesthouse Vienna Brand Design

the guesthouse vienna

We have shaped the hotel’s design right from the start – it became one of the top 3 hotels in Vienna on TripAdvisor.


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our success formula for strong hotel brands: R³=YEAH!

Relevance × Resonance × Resilience = Yeah!

strong hotel BRANDS need to HAVE RELEVANCE IN PEOPLE’S LIVES, because they mean something to them.

strong hotel BRANDS TRULY RESONATE WITH THEIR TARGET GROUPS, because they satisfy emotional needs.

strong hotel BRANDs ARE RESILIENT TO COPE WITH CHANGE in an ever-evolving market.

We can distill what’s essential in your brand’s DNA &make your guests say yeah!

In a structured process we conduct workshops, do research & analysis to shape your brand strategy. From there we take it into the experiential realm and create all the elements that characterise your brand: its name, its tone of voice, its logo and design.

Do you want to make your hotel stand out from the competition in a crowded market?

are you planning a new hotel and want to get everything right from the start?

Do you think of reaching out to new target groups?

Are you experiencing a decrease in direct bookings?

Do your guests find that the experience with your hotel doesn't match your promise?

Do you find yourself competing too much on price?

Let's talk


Based in the tourist hotspot Vienna and the emerging hub Belgrade, we deliver efficient solutions from strategy to design and implementation online and in print.

we create formulas for brand awesomeness

We are a family-run branding and design agency with a special focus on the hospitality industry: The designer couple Michael Svec and Iva Rakic-Svec, supported by veteran designer, Ivica Rakic, Professor of Graphic Design at Belgrade University, leads a 10-strong team of strategists, designers, copywriters and developers. Since being founded in 2002, in Austria, we have strived to deliver brand awesomeness to every part of the world, from our offices in Vienna and Belgrade.

our experienced Partner: Peak hotel consulting

When positioning hotels, on the international market, Julia Skardarasy has access to a worldwide network of travel agents, journalists and PR people. Her consulting firm offers operational consulting, marketing planning, sales optimization and staff training. Coming from a family of hotel-owners, raised in the famous luxury hotel Zürserhof in the Austrian Alps and with experience in leading positions, in top hotels, Julia knows the hotel industry and its needs from the inside.

iF Design Award 2015
German Design Award NOMINEE
iF communication design award 2014
JBa10 Corporate Design Auszeichnung
Studio Q Creative Directors
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client feedback

“The branding process, that turned Familyhotels into Familux Resorts, has raised our hotel group to a whole new level – thanks to the people behind Studio Q Brand Lab, who put their hearts and souls into this project.”

Florian Mayer
Managing Partner
FAmilux Resorts

“We were very impressed with the expertise of the agency in the brand strategy phase, particularly with the in-depth, target audience analysis. The results are great and guest feedback is excellent.”

Anton Greiderer
General Manager
Hotel Kaiserhof Vienna

“It's simply fun to collaborate with Studio Q. When it comes to realising our visions, Michael Svec and his team are competent and precise and pay attention to every detail.”

Doris Kurtz
hotel das tigra

6 Reasons to work with us

one-stop shop for all your needs

From strategy, operational consulting and design to website, advertising and sales – we offer everything from a single source.


award-winning design

International design awards, like the IF DESIGN AWARD, highlight the quality of our work.

extensive industry expertise

With her background in a family of hotel owners, our head consultant, Julia Skardarasy, knows the hotel industry inside and out; plus, we are serving 3 of Vienna’s top 10 hotels on Tripadvisor.


Comprehensive Market overview

Through years of experience and regular trend scouting trips, we know the global market, current trends and best practice examples; thus, we know what works and what doesn't. 



Our creative heads, Michael Svec, Iva Rakic-Svec und Prof. Ivica Rakic, have taught at various international universities.


Measurable results

The feedback from our clients shows that a cooperation pays off. Together we define and monitor your KPIs and track our success.

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Gold & Silver at T.A.I. Werbe Grand prix: Tourism advertising awards for SQBL

We are beyond happy and honored to receive two awards at the T.A.I. Werbe Grand Prix 2022 for the Familux Resorts brand communication! — A Gold award for the ad campaign and Silver for the image brochure. By engaging the public vote, the Grand Prix is considered the world's toughest and at the same time fairest competition for tourism advertising. We thank our client for this amazing collaboration, everyone on our in-house team for their outstanding contribution and Daniela Jakob for the great photography!

Award for tourism advertising
Familux Resorts image brochure

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