Creating strong
Hotel brands

We are an award-winning international branding and design agency focusing on the hospitality industry, with proven & measurable success.

our success formula for strong hotel brands: R³=YEAH!

Relevance × Resonance × Resilience = Yeah!

strong hotel BRANDS need to HAVE RELEVANCE IN PEOPLE’S LIVES, because they mean something to them.

strong hotel BRANDS TRULY RESONATE WITH THEIR TARGET GROUPS, because they satisfy emotional needs.

strong hotel BRANDs ARE RESILIENT TO COPE WITH CHANGE in an ever-evolving market.

We can distill what’s essential in your brand’s DNA & make your guests say yeah!

In a structured process we conduct workshops, do research & analysis to shape your brand strategy. From there we take it into the experiential realm and create all the elements that characterise your brand: its name, its tone of voice, its logo and design.

Do you want to make your hotel stand out from the competition in a crowded market?

are you planning a new hotel and want to get everything right from the start?

Do you think of reaching out to new target groups?

Are you experiencing a decrease in direct bookings?

Do your guests find that the experience with your hotel doesn't match your promise?

Do you find yourself competing only on price?


our Projects

Our work delivers measurable results – as the numbers and feedback from our clients shows that it pays off to work with us.
The Guesthouse Vienna Brand Design

The guesthouse Vienna

Right from the start we shaped the brand of the design hotel – it became one of the top 3 hotels in Vienna on TripAdvisor.


Hotel Kaiserhof Branding & Website

Hotel Kaiserhof Vienna & Kitzbühel

With the re-branding we took the traditional hotel back to its roots. The relaunch yielded impressive results, as the numbers showed.


Hotels Topazz & Lamee Design Guidelines

Hotel Topazz & Hotel Lamee

Among other things, we developed detailed brand guidelines for the two design hotels.


Hotel Das Tigra Branding

Hotel Das Tigra

With strategy and design we guided the city hotel on its way to a strong brand after leaving the Best Western network.


Showreel Tourism & Hospitality


Based in the tourist hotspot Vienna and the emerging hub Belgrade, we deliver efficient solutions from strategy to design and implementation online and in print.

we create formulas for brand awesomeness

We are a family-run branding and design agency with a special focus on the hospitality industry: The designer couple Michael Svec and Iva Rakic-Svec, supported by veteran designer, Ivica Rakic, Professor of Graphic Design at Belgrade University, leads a 10-strong team of strategists, designers, copywriters and developers. Since being founded in 2002, in Austria, we have strived to deliver brand awesomeness to every part of the world, from our offices in Vienna and Belgrade.

our experienced Partner: Peak hotel consulting

When positioning hotels, on the international market, Julia Skardarasy has access to a worldwide network of travel agents, journalists and PR people. Her consulting firm offers operational consulting, marketing planning, sales optimization and staff training. Coming from a family of hotel-owners, raised in the famous luxury hotel Zürserhof in the Austrian Alps and with experience in leading positions, in top hotels, Julia knows the hotel industry and its needs from the inside.

iF Design Award 2015
German Design Award NOMINEE
iF communication design award 2014
JBa10 Corporate Design Auszeichnung

our services

Whether you are establishing a new hotel or are looking to optimize the market position of an existing one, we strive to help you turn your hotel into a unique and successful brand.


Brand positioning & Brand strategy \ Naming, brand voice & tag line \ Brand design \ Brand guidelines \ Implementation of quality standards \ Staff trainings

brand communication

Hotel accessories \ Print material \ Signage & wayfinding systems \ Guest magazines \ Online & print advertising campaigns


Concept \ Design \ Development \ Booking engine integration \ Text-, photo & video-content \ Conversion optimization

Sales & Marketing

Marketing & PR planning \ Sales optimization \ Development of a travel agency and tour operator portfolio

Meet us

“Whether it's the mediterranean coast or Alpine resorts, through years of experience we know what works and what doesn't.”

Univ.-Prof. Ivica Rakic
strategy consultant
Studio Q Brand lab

Why work with us?

“We were very impressed with the expertise of the agency in the brand strategy phase, particularly with the in-depth, target audience analysis. The results are great and guest feedback is excellent.”

Anton Greiderer
General Manager
Hotel Kaiserhof Vienna

“There are many agencies around, but only a few can match Studio Q’s perfect combination of creativity, goal-oriented flexibility and professional client management.”

Dr. francesca guidetti
Head of Marketing
Tourism Board of lower austria

“It's simply fun to collaborate with Studio Q. When it comes to realising our visions, Michael Svec and his team are competent and precise and pay attention to every detail.”

Doris Kurtz
hotel das tigra

6 Reasons to work with us

one-stop shop for all your needs

From strategy, operational consulting and design to website, advertising and sales – we offer everything from a single source.


award-winning design

International design awards, like the IF DESIGN AWARD, highlight the quality of our work.

extensive industry expertise

With her background in a family of hotel owners, our head consultant, Julia Skardarasy, knows the hotel industry inside and out; plus, we are serving 3 of Vienna’s top 10 hotels on Tripadvisor.


Comprehensive Market overview

Through years of experience and regular trend scouting trips, we know the global market, current trends and best practice examples; thus, we know what works and what doesn't. 



Our creative heads, Michael Svec, Iva Rakic-Svec und Prof. Ivica Rakic, have taught at various international universities.


Measurable results

The feedback from our clients shows that a cooperation pays off. Together we define and monitor your KPIs and track our success.

Meet us