Creating strong
Hotel brands

Whether you are establishing a new hotel or are looking to optimize the market position of an existing one, we strive to help you turn your hotel into a unique and successful brand.


Brand positioning & Brand strategy \ Naming, brand voice & tag line \ Brand design & corporate design \ Brand guidelines \ Implementation of quality standards \ Staff trainings

brand communication

Hotel accessories \ Print material \ Signage & wayfinding systems \ Guest magazines \ Online & print advertising campaigns


Concept \ Design \ Development \ Booking engine integration \ Text-, photo & video-content \ Analytics

Sales & Marketing

Marketing & PR planning \ Sales optimization \ Development of a travel agency and tour operator portfolio


Your award winning team for strong hotel brands: Studio Q Brand Lab and Peak Hotel Consulting

we create formulas for brand awesomeness

Studio Q Brand Lab is a family-run branding and design agency with a special focus on tourism and the hospitality industry. Since being founded in 2002, in Austria, we have strived to deliver brand awesomeness to every part of the world, from our offices in Vienna and Belgrade. We offer a full range of integrated services, from brand strategy to design and deliver solutions, in all forms of media: print, web and moving image.

our experienced Partner: Peak hotel consulting

When positioning hotels, on the international market, Julia Skardarasy has access to a worldwide network of travel agents, journalists and PR people. Her consulting firm offers operational consulting, marketing planning, sales optimization and staff training. Raised in the family run luxury hotel Zürserhof in the Austrian Alps and with experience in leading positions, in top hotels, Julia knows the hotel industry and its needs from the inside.


Why work with us?

“The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Studio Q Brand Lab, who put their hearts and souls into this project.”

Florian Mayer
Managing Partner
FAmilux Resorts

“We were very impressed with the expertise of the agency in the brand strategy phase, particularly with the in-depth, target audience analysis. The results are great and guest feedback is excellent.”

Anton Greiderer
General Manager
Hotel Kaiserhof Vienna

“It's simply fun to collaborate with Studio Q. When it comes to realising our visions, Michael Svec and his team are competent and precise and pay attention to every detail.”

Doris Kurtz
hotel das tigra
Meet us

our Projects

Familux Resorts Branding

Familux Resorts

Rebranding of the world's first and only premium hotel group catering exclusively to families with children.


The Guesthouse Vienna Brand Design

the guesthouse vienna

We have shaped the hotel's design right from the start – it became one of the top 3 hotels in Vienna on TripAdvisor.


Hotel Kaiserhof Branding & Website

Hotel Kaiserhof vienna & kitzbühel

A rebranding with Old Austrian charme, that yielded impressive results in terms of increase of website conversions.


Das Tigra Branding

Das Tigra

With strategy and design we guided the city hotel on its way to a strong brand after leaving the Best Western group.


Showreel Tourism & Hospitality

6 Reasons to work with us

one-stop shop for all your needs

From strategy, operational consulting and design to website, advertising and sales – we offer everything from a single source.


award-winning design

International design awards, like the IF DESIGN AWARD, highlight the quality of our work.

extensive industry expertise

With her background in a family of hotel owners, our head consultant, Julia Skardarasy, knows the hotel industry inside and out; plus, we are serving 3 of Vienna’s top 10 hotels on Tripadvisor.


Comprehensive Market overview

Through years of experience and regular trend scouting trips, we know the global market, current trends and best practice examples; thus, we know what works and what doesn't. 



Our creative heads, Michael Svec, Iva Rakic-Svec und Prof. Ivica Rakic, have taught at various international universities.


Measurable results

The feedback from our clients shows that a cooperation pays off. Together we define and monitor your KPIs and track our success.

Meet us
iF Design Award 2015
German Design Award NOMINEE
iF communication design award 2014
JBa10 Corporate Design Auszeichnung