Creating strong
Hotel brands
Whether you are establishing a new hotel or are looking to optimize the market position of an existing one, we strive to help you turn your hotel into a unique and successful brand.
branding
Brand positioning & Brand strategy \ Naming, brand voice & tag line \ Brand design & corporate design \ Brand guidelines \ Implementation of quality standards \ Staff trainings
brand communication
Hotel accessories \ Print material \ Signage & wayfinding systems \ Guest magazines \ Online & print advertising campaigns
Website
Concept \ Design \ Development \ Booking engine integration \ Text-, photo & video-content \ Analytics
Sales & Marketing
Marketing & PR planning \ Sales optimization \ Development of a travel agency and tour operator portfolio
WE ARE SUPER SKILLED Big Picture Thinkers & CRAFTSMen
Your award winning team for strong hotel brands: Studio Q Brand Lab and Peak Hotel Consulting
we create formulas for brand awesomeness
Studio Q Brand Lab is a family-run branding and design agency with a special focus on tourism and the hospitality industry. Since being founded in 2002, in Austria, we have strived to deliver brand awesomeness to every part of the world, from our offices in Vienna and Belgrade. We offer a full range of integrated services, from brand strategy to design and deliver solutions, in all forms of media: print, web and moving image.
our experienced Partner: Peak hotel consulting
When positioning hotels, on the international market, Julia Skardarasy has access to a worldwide network of travel agents, journalists and PR people. Her consulting firm offers operational consulting, marketing planning, sales optimization and staff training. Raised in the family run luxury hotel Zürserhof in the Austrian Alps and with experience in leading positions, in top hotels, Julia knows the hotel industry and its needs from the inside.
Why work with us?
our Projects
Familux Resorts
Rebranding of the world's first and only premium hotel group catering exclusively to families with children.
the guesthouse vienna
We have shaped the hotel's design right from the start – it became one of the top 3 hotels in Vienna on TripAdvisor.
Hotel Kaiserhof vienna & kitzbühel
A rebranding with Old Austrian charme, that yielded impressive results in terms of increase of website conversions.
Das Tigra
With strategy and design we guided the city hotel on its way to a strong brand after leaving the Best Western group.
6 Reasons to work with us
one-stop shop for all your needs
From strategy, operational consulting and design to website, advertising and sales – we offer everything from a single source.
award-winning design
International design awards, like the IF DESIGN AWARD, highlight the quality of our work.
extensive industry expertise
With her background in a family of hotel owners, our head consultant, Julia Skardarasy, knows the hotel industry inside and out; plus, we are serving 3 of Vienna’s top 10 hotels on Tripadvisor.
Comprehensive Market overview
Through years of experience and regular trend scouting trips, we know the global market, current trends and best practice examples; thus, we know what works and what doesn't.
EXPERIENCED INTERNATIONAL TEAm
Our creative heads, Michael Svec, Iva Rakic-Svec und Prof. Ivica Rakic, have taught at various international universities.
Measurable results
The feedback from our clients shows that a cooperation pays off. Together we define and monitor your KPIs and track our success.
